Change Management
Shape the evolution of your team’s new way of working
Every team and organisation has its own branch on a phylogenetic tree.
Understanding your current traits, behaviours, environment and stories reveals your evolutionary branch and how you can further differentiate from there.
Change efforts that survive
follow nature’s logic
Here’s how we find, design,
and implement yours, together.
1. Re-tracing your team’s living phylogeny
We identify where your team sits on its evolutionary path. What got you here, what traits you’ve developed, and what you and your environment enable and prevent.
2. Matching your vision to your quirks and perks
Understanding your behaviours, skills, connections and established processes well enables us to refine your vision, set goals and plan the change journey.
3. Applying pressure to guide new possibilities
We’ll channel what’s already pushing for change in your ecosystem while enabling conditions that will generate the necessary tensions for the focused adaptation and emergence of new traits.
Your
fit-for-purpose
support
My role is to keep your phylogenetic map in mind while I help you create the ecological conditions for your differentiation. For example, should a new skill or capacity need developing:
- I mentor you and your team if I have the expertise
- I bring the right people in to help us get it right
- I keep you accountable as you go on experimenting & learning when you take the challenge in your own hands
And those are only a few of the hats you’ll see me wear along the way.
Case studies
Developing scientific storytelling and presentation skills for MSLs
A 6-month accompaniment including in-person participatory and virtual workshops to enhance the visual storytelling, presentation, and communication skills of Medical Science Liaisons across several therapeutic areas.
In collaboration with Novartis Switzerland
Process design and implementation for unified opti-channel content development
A 9-month effort to design streamlined opti-channel processes and formalise MLR governance with a mission to create consistent Medical Communications that truly engage with their audiences across channels.
In collaboration with Medcomms Experts
Implementing visual storytelling across a medcomms agency
A 3-year transformation to transform the model of content creation, fosters cross-functional collaboration and minimizes vendor dependency, with a shared mission to upskill 40+ communicators and medical writers on visual storytelling to develop content that is simpler and more engaging, without sacrificing rigour and depth.
In collaboration with nspm
Credential & methodology
Certified Change Management Professional®
Since 2021, I have been helping team and organisations navigate transformation. In 2025, I earned the globally recognised CCMP® credential based on ACMP’s industry-leading Standard for Change Management.
This certification demonstrates my investment in ongoing development while successfully applying my experience to respond to a breadth of change management situations.
Action
Research
My change methodology is rooted in Action Research: a collaborative, iterative process of inquiry and action.
Instead of a classic implementation plan, I facilitate cycles of diagnosis, action, and evaluations in real-time. This ensures that the change strategy remains relevant to your team’s evolving learnings and needs without sacrificing the vision.
Curious
where your evolutionary journey could lead?
Send me a short note about your team and what you’re hoping to achieve. I’ll respond within 48 hours.

